Report
E-commerce in the Nordics
“E-commerce in the Nordics” is our report full of interesting facts and important truths about a market of 25 million potential customers. When you’re ready to take the next step, we’re there to help you expand into new markets.
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Highlights from the report
E-commerce purchases in the Nordics now worth over EUR 22 billion
The Nordic region today is a mature e-commerce market but is still showing a steady yearly growth. During an average month in 2018, 61 % of Nordic residents made an online purchase. The total value of physical products bought online during 2018 is estimated to EUR 22.4 billion. 16 % came from purchases made from foreign markets.Highest spenders
Sweden, the largest country in the region, is responsible for the biggest part of the total spending while Denmark and Norway show the highest average spending with EUR 223 and EUR 218 respectively. Finland has the lowest average spending, but also the highest share of residents buying products from abroad.Most popular categories
Fashion & footwear, home electronics and media products has been the most popular categories to buy online in the Nordics for quite a long time now. But there are also others coming strong behind the most bought products, like beauty & health and sports & leisure goods.About the report
For the eleventh consecutive year, PostNord is publishing a study of the Nordic e-commerce market. The report “E-commerce in the Nordics – summary 2018” (published in March 2019) is based on surveys with consumers between 18-79 years, carried out on a monthly basis in Denmark, Finland, Norway and Sweden. The total number of respondents is 89 000. The report contains detailed information on both the Nordic market as a whole, as well the four countries.Finnish consumers stand out when it comes to delivery preferences
March 16, 2022
Finnish e-commerce has historically lagged somewhat behind the other Nordic countries, despite the country’s high level of digitization. In particular, older
United Kingdom – highest share of retail sales in Europe
February 23, 2022
The UK is one of the world’s leading e-commerce nations, particularly in groceries, where it was an early mover compared to
Varying willingness to pay for sustainable e-commerce deliveries
February 9, 2022
European countries are not all the same when it comes to choosing sustainable deliveries. Italy and Germany have the highest proportion
